2014 saw some incredible progression within the realm of digital marketing, evolving at a speed that has never been matched when it comes to changing the face of the world wide web. Every evolution has it’s downfalls as well as it’s cons, however, so we are going to cover both sides of the recent growth of online marketing.
Big Name Brands Buy Into Digital Marketing and SEO – Good
Anti-Spam Legislation Spam Laws In Canada – Bad
In July 2014 the country of Canada implemented the Anti-Spam Legislation. It’s main premise is to police unsolicited email spam and other forms of internet ‘junk mail’. According to the law, business owners and/or their marketing mangers: (also if you want to learn more about our company then check that out too)
– Must acquire consent from receiving parties of junk email and spam prior to sending it to them
– Have to provide obvious sender information within the emails and messages
– Provide a prevalent unsubscribe link in all sent messages
Many consumers view this new legislation positively, as they now receive much less spam to their email inboxes. For many marketers, however, it was a serious financial downturn.
Social Media Loses It’s Organic Reach – Bad
Facebook has seen a 50% drop in it’s organic reach over the past 2 years. Other social media mediums such as Twitter and Pinterest are also struggling to find other ways to monetize as their organic traffic lessens due to recent search engines changes.
Mobile Traffic using the search engine Is On The Rise – Good
People are accessing the internet on a much larger scale now with the advent of more and more powerful SEO hand-held internet-ready units. Mobile app companies are doing exceedingly well as they take advantage of this massively growing trend. By using the search engine and optimizing your website for the search engine, you will do that much better in your business.
Google’s Drastic Changes and Direction – Bad
Google has been an enigma over the past few years, implementing new changes that have left most of us absolutely stumped as to what they are trying to accomplish. Dropping access to keyword data has been considered a major hit to marketers, causing much difficulty in the field of targeted traffic analyzing. Again, it’s a strange direction for them to go in, but who has more of a stake in the world wide web than Google?
The internet is changing rapidly. In good ways and in bad. Those of us who rely on it for a living had better stay on our toes or be left behind. Those who can float with the wave may reap much benefit. For more info check out one of the best SEO companies in Canada at http://www.stretchmedia.ca/ they will help you with anything you need digitally.